In collaboration with the Barcelona-based brand Arch Max, a photo report was produced featuring elite trail runner Pau Capell. The goal was to showcase key products — including their belt and socks — within an authentic training setting.
The iconic Carretera de les Aigües was selected as the main location, with Barcelona forming the backdrop and reinforcing the brand’s local identity. The resulting series blends product visibility, elite athletic performance, and the unmistakable atmosphere of the city.